Destination Brand Communication Through the Social Media: What Contents Trigger Most Reactions of Users?
Assumpcio HuertasEstela Marine-RoigPublished in: ENTER (2015)
Keyphrases
- social media
- user generated content
- online social
- social networks
- user participation
- social media streams
- social media platforms
- social media data
- web content
- database
- helping users
- share information
- user interface
- end users
- social networking sites
- social web
- metadata
- short messages
- instant messaging
- user interaction
- user generated
- user centric
- information seeking
- communication networks
- social networking
- big data
- information sharing
- shortest path
- user interests
- online forums
- recommender systems
- information sources
- social connections
- brand image