Shaping Interactive Marketing Communication (IMC) Through Social Media Analytics and Modelling.
Pornpimon KachamasPublished in: Australasian Conference on Artificial Intelligence (2016)
Keyphrases
- social media
- big data
- big data analytics
- social networks
- social media data
- online social
- social networking
- computer graphics
- user generated content
- online social networks
- learning analytics
- user friendly
- interactive visualization
- social media sites
- social interaction
- communication networks
- communication systems
- instant messaging
- real world events
- online marketing
- user interaction
- communication cost
- pid controller
- information sharing
- virtual environment