A prediction framework based on contextual data to support Mobile Personalized Marketing.
Heng TangStephen Shaoyi LiaoSherry Xiaoyun SunPublished in: Decis. Support Syst. (2013)
Keyphrases
- data sets
- data collection
- image data
- end users
- data analysis
- data processing
- raw data
- data structure
- training data
- database
- spatial data
- high dimensional data
- computing environments
- data mining
- e learning
- input data
- contextual information
- data sources
- data mining methods
- data mining techniques
- context dependent
- mobile environments
- value added services
- meteorological data