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Cloud platform to improve performance outcomes: role of customer relationship management and innovation capabilities.
Chu-Ching Wang
Li-Ren Yang
Hsiu-Chen Chuang
Published in:
Int. J. Serv. Technol. Manag. (2020)
Keyphrases
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customer relationship management
competitive advantage
case study
data mining applications
data mining technology
relationship management
decision making
database systems
management system
knowledge management
marketing strategies
data mining systems
customer retention