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How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxi.
Hongquan Chen
Shuhua Zhang
Bingjia Shao
Wei Gao
Yujin Xu
Published in:
Internet Res. (2022)
Keyphrases
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factors affect
online shopping
online stores
purchase intention
real time
user interaction
electronic commerce
customer satisfaction
multi agent systems
control system
service quality