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How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxi.

Hongquan ChenShuhua ZhangBingjia ShaoWei GaoYujin Xu
Published in: Internet Res. (2022)
Keyphrases
  • factors affect
  • online shopping
  • online stores
  • purchase intention
  • real time
  • user interaction
  • electronic commerce
  • customer satisfaction
  • multi agent systems
  • control system
  • service quality