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Agile and Accurate CTR Prediction Model Training for Massive-Scale Online Advertising Systems.
Zhiqiang Xu
Dong Li
Weijie Zhao
Xing Shen
Tianbo Huang
Xiaoyun Li
Ping Li
Published in:
SIGMOD Conference (2021)
Keyphrases
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online advertising
prediction model
massive scale
user behavior
regression model
behavioral targeting
distributed systems
computer systems
training algorithm
sponsored search
information retrieval
display advertising
exponential smoothing
advertising campaigns