Linking social media marketing activities with brand love: The mediating role of self-expressive brands.
Raed Salah AlgharabatPublished in: Kybernetes (2017)
Keyphrases
- social media
- brand image
- social media streams
- online consumer
- social activities
- social networking
- activity recognition
- user generated content
- website
- social media data
- big data
- daily life
- social context
- social interaction
- crisis management
- user activity
- public opinion
- social media sites
- human activities
- wireless sensor networks
- recommender systems