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A Study of Consumer Purchase Intentions in E-Commerce Live Broadcast for Eye Health Products Based on Product and Host Discourse Attributes.
Zilong Wang
Wenkai Zhang
Zecheng Liang
Published in:
WHICEB (2) (2023)
Keyphrases
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consumer behavior
purchase decision
product information
online stores
electronic commerce
online shopping
product recommendation
real time
marketing strategies
purchase intention
online retailers
online shoppers
website
product design
customer preferences
purchasing behavior