Consumer Attitudes Regarding Strategies in Digital Marketing.

Jorge Figueiredo António Cardoso Margarida Pocinho Isabel Oliveira

Published in: WorldCIST (3) (2022)

Keyphrases

consumer behavior
purchase behavior
attitudes toward
long term
information systems
electronic commerce
search strategies
data mining
marketing strategies
information goods
website
social media
digital media
data mining technology
customer relationship management
conversational agents
decision making