The dimension of age and gender as user model demographic factors for automatic personalization in e-commerce sites.
Daniel Fernández LanvinJavier de Andrés SuárezMartin Gonzalez-RodriguezBeatriz Pariente-MartinezPublished in: Comput. Stand. Interfaces (2018)
Keyphrases
- user model
- demographic variables
- user modeling
- user modelling
- internet usage
- age groups
- user profiles
- domain independent
- recommender systems
- website
- age related
- user interests
- electronic commerce
- user actions
- demographic data
- personalized services
- individual user
- user interface
- factors affecting
- adaptive systems
- learning styles
- user interaction
- user profiling
- web search
- general purpose
- males and females
- artificial intelligence