Managing Web Sites for Profitability: Balancing Content and Advertising.

Rajiv M. Dewan Marshall L. Freimer Jie Zhang

Published in: HICSS (2002)

Keyphrases

website
web content
contextual advertising
web pages
targeted advertising
news web sites
multimedia
content management
dynamically generated
dynamic content
metadata
multimedia content
online resources
web objects
internet search engines