Influencing customer's purchase intentions through firm participation in online consumer communities.
Leslie Jordan AlbertNitin AggarwalTimothy R. HillPublished in: Electron. Mark. (2014)
Keyphrases
- online consumer
- consumer behavior
- online shopping
- marketing strategies
- customer satisfaction
- online communities
- purchase behavior
- electronic commerce
- social media
- potential customers
- online retailers
- product information
- decision making
- social networks
- knowledge sharing
- perceived usefulness
- customer relationship management
- internet shopping
- customer loyalty
- web pages
- personalized recommendation
- support systems
- attitudes toward
- life cycle
- decision makers