Virtual factory and relationship marketing - a case study of a Taiwan semiconductor manufacturing company.
Yi-Ching HsiehNeng-Pai LinHung-Chang ChiuPublished in: Int. J. Inf. Manag. (2002)
Keyphrases
- manufacturing companies
- production line
- wafer fabrication
- decision making
- advanced technology
- long term
- data mining
- case study
- virtual environment
- social media
- neural network
- semiconductor manufacturing
- virtual reality
- information technology
- augmented reality
- website
- consumer behavior
- manufacturing enterprises
- virtual world
- test bed
- manufacturing systems
- customer relationship management
- database marketing
- telecommunications industry