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The effects of online advertising.

Scott McCoyAndrea EverardPeter PolakDennis F. Galletta
Published in: Commun. ACM (2007)
Keyphrases
  • online advertising
  • user behavior
  • behavioral targeting
  • long tail
  • advertising campaigns
  • user experience
  • display advertising
  • sponsored search
  • information retrieval
  • expert systems
  • text classification