Studying the dimensions of m-interactivity and customers' engagement in m-commerce applications.

Abdulrahman Abdullah Alghamdi

Published in: PeerJ Comput. Sci. (2023)

Keyphrases

learning environment
service providers
information systems
e learning
product information
mobile commerce
customer relationship management
user interface
multi dimensional
customer satisfaction
call center
marketing strategies
student engagement
potential customers
rich media