Customer behavior in e-commerce purchase from learning style.
Felisa M. CórdovaFernando CifuentesHernán S. DíazCatalina CastroCristofer HinostrozaPublished in: ITQM (2022)
Keyphrases
- learning styles
- customer behavior
- electronic commerce
- customer base
- statistically significant
- customer service
- historical data
- learning experience
- marketing strategies
- behavior patterns
- learning systems
- customer data
- learning materials
- learning process
- transactional data
- knowledge level
- learning resources
- learning preferences
- computer assisted instruction
- educational hypermedia
- community college
- web logs
- log files
- student centered
- social networks
- machine learning