Use of Social Media by Apparel Brands in India.
Sai Hemanth Kumar NallapaneniShekar BabuPublished in: ICACCI (2018)
Keyphrases
- social media
- brand image
- social networking
- developing countries
- big data
- social networks
- user generated content
- social media data
- social networking sites
- social media platforms
- computer vision
- online social networks
- management system
- social interaction
- data sets
- online communities
- online forums
- online social
- search engine