The supply chain management-marketing interface in product development: An exploratory study.
Margherita PeroLucio LambertiPublished in: Bus. Process. Manag. J. (2013)
Keyphrases
- supply chain management
- product development
- supply chain
- life cycle
- product design
- design process
- dynamic pricing
- software development
- organizational learning
- development process
- early phase
- website
- engineering design
- electronic commerce
- decision making
- world wide
- user interface
- market prices
- data mining
- design tools
- rfid technology
- product development process
- social interaction
- knowledge management
- learning environment