Analyzing Social Media for Corporate Reputation Management: How Firms Can Improve Business Agility.
Christoph SeebachRoman BeckOlga DenisovaPublished in: Int. J. Bus. Intell. Res. (2013)
Keyphrases
- reputation management
- social media
- competitive advantage
- business process
- information technology
- knowledge management
- business environment
- big data
- microblog posts
- social networks
- information systems
- business processes
- data mining
- competitive environment
- website
- user generated content
- systems development
- social web
- case study
- reputation systems
- electronic commerce
- financial information
- peer to peer
- online communities
- crisis management
- competitive intelligence
- supply chain