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Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication.
Elisa Arrigo
Caterina Liberati
Paolo Mariani
Published in:
Big Data Res. (2021)
Keyphrases
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social media data
social media
statistical analysis
end users
personal preferences
recommender systems
user generated content
social networks
massive amounts
user preferences
online communities
user interests
collaborative filtering
website
data mining
semi structured
communication networks
rapid growth
huge amounts