Empirically Testing Deep and Shallow Ranking Models for Click-Through Rate (CTR) prediction.
Yi-Che YangPing-Ching LaiHung-Hsuan ChenPublished in: TAAI (2020)
Keyphrases
- click through rate
- user behavior
- sponsored search
- web search
- search advertising
- click models
- ranking models
- keywords
- click prediction
- click logs
- learning to rank
- online advertising
- search engine
- information retrieval
- user interaction
- contextual advertising
- ranking functions
- loss function
- benchmark datasets
- machine learning methods
- question answering
- natural language processing
- multimedia
- user experience
- ranking algorithm
- web search engines
- evaluation measures
- search result
- information extraction
- machine learning