Bus-Ads: Bus-based priced advertising in VANETs using coalition formation game.
Shucong JiaZishan LiuKonglin ZhuLin ZhangZubair Md. FadlullahNei KatoPublished in: ICC (2015)
Keyphrases
- coalition formation
- coalitional games
- solution concepts
- cooperative game theory
- multi agent systems
- multiagent systems
- multi agent
- rational agents
- game theory
- targeted advertising
- online advertising
- transferable utility
- automated negotiation
- group formation
- nash equilibrium
- autonomous agents
- agent societies
- coalition structure generation
- behavioral targeting
- utility function