Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing.
Miikka BlomsterTimo KoivumäkiPublished in: Inf. Syst. E Bus. Manag. (2022)
Keyphrases
- machine learning
- project management
- data mining
- digital resources
- heterogeneous environments
- limited resources
- software development
- predictive modeling
- machine learning methods
- pattern recognition
- learning algorithm
- artificial intelligence
- feature selection
- resource allocation
- case study
- machine learning algorithms
- decision trees
- resource management
- resource constraints
- human resources
- information resources
- digital collections
- text mining
- customer relationship management
- supervised learning
- computer science
- networked environment
- digital technologies
- digital objects
- machine learning approaches
- learning tasks
- text classification
- natural language processing
- information extraction
- support vector machine
- knowledge discovery
- reinforcement learning
- metadata
- decision making