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Sales Effort Investment and the Success of Online Product Crowdfunding.

Cui ZhaoYao ZhangBoyu Liu
Published in: IEEE Access (2019)
Keyphrases
  • customer support
  • return on investment
  • online learning
  • decision making
  • life cycle
  • long run
  • online environment
  • consumer products
  • real time
  • neural network
  • shopping behavior