Login / Signup

Commercializing Social Media? How Showrooms on Social Media Fan Pages Influence Customer Behavior.

JaeHwuen JungShuting (Ada) WangSunil Wattal
Published in: MIS Q. (2024)
Keyphrases
  • social media
  • customer behavior
  • information diffusion
  • social networks
  • search engine
  • web pages
  • customer service
  • public opinion
  • data mining
  • historical data