An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device.
Pin LuarnYu-Ping ChiuJen-Chieh YangPublished in: HICSS (2014)
Keyphrases
- mobile devices
- social interaction
- social networks
- information systems
- social media
- context aware
- mobile networks
- social learning
- neural network
- mobile phone
- mobile learning
- social relationships
- rich media
- social behavior
- location aware
- social networking sites
- learning activities
- social influence
- user generated
- user generated content
- social web
- mobile users
- learning process
- information dissemination
- information delivery
- remote server