Marketing Strategy Reseach on Tobacco Commercial Enterprise Developing E-Commerce.
Guangsheng ZhaoPublished in: ESIAT (1) (2009)
Keyphrases
- marketing strategies
- customer relationship management
- direct marketing
- competitive advantage
- electronic commerce
- business process reengineering
- database marketing
- customer satisfaction
- market segments
- data mining applications
- life cycle
- decision making
- knowledge management
- object oriented
- relational databases
- information systems
- strategic and tactical
- machine learning