Can a Button Change your Purchase? - The Effect of the Accessibility of Consumer Reviews on Consumers' Online Purchase Decisions.
Andrea WrabelAlexander KupferSteffen ZimmermannPublished in: Wirtschaftsinformatik (2023)
Keyphrases
- online stores
- consumer reviews
- purchase intention
- online consumer
- product reviews
- consumer trust
- grocery shopping
- online retailers
- website
- electronic commerce
- information sources
- recommendation systems
- online shopping
- comparison shopping
- sentiment analysis
- structural equation modeling
- web search
- consumer behavior
- data mining