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A multidimensional trust formation model in B-to-C e-commerce: a conceptual framework and content analyses of academia/practitioner perspectives.

Dan Jong KimYong I. SongSviatoslav B. BraynovH. Raghav Rao
Published in: Decis. Support Syst. (2005)
Keyphrases
  • conceptual framework
  • computational model
  • case study
  • probabilistic model
  • low level
  • conceptual model
  • machine learning
  • prior knowledge
  • probability distribution
  • management system
  • text mining
  • theoretical framework