The Marketing Engineering Imperative: Introduction to the Special Issue.
Gary L. LilienArvind RangaswamyPublished in: Interfaces (2001)
Keyphrases
- engineering design
- data mining
- artificial intelligence
- software engineering
- decision making
- website
- computer science
- long term
- computer aided design
- real time
- mechanical engineering
- database marketing
- engineering problems
- engineering education
- neural network
- engineering students
- engineering systems
- information retrieval