Applying the Technology Acceptance Model to Consumer Behavior Towards Virtual Reality Service.
Fei-Hui HuangPublished in: AHFE (21) (2019)
Keyphrases
- virtual reality
- consumer behavior
- perceived usefulness
- virtual environment
- computer graphics
- online shopping
- virtual world
- three dimensional
- service quality
- factors that affect
- virtual humans
- web services
- service providers
- marketing strategies
- virtual museum
- attitudes toward
- virtual reality technology
- purchasing behavior
- online consumer
- tangible user interface
- end users
- virtual space
- interactive virtual