Influence Maximization in Social Networks: Towards an Optimal Algorithmic Solution
Christian BorgsMichael BrautbarJennifer T. ChayesBrendan LucierPublished in: CoRR (2012)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- optimal solution
- diffusion model
- online social networks
- influence propagation
- diffusion models
- information diffusion
- worst case
- social networking
- complex networks
- social interaction
- social network analysis
- information flow
- social behavior
- social network data
- social media