The rise of intrusive online advertising and the response of user experience research at Yahoo!
Christian RohrerJohn BoydPublished in: CHI Extended Abstracts (2004)
Keyphrases
- user experience
- online advertising
- user behavior
- user studies
- end users
- user interaction
- user engagement
- behavioral targeting
- mobile services
- mobile applications
- user interface
- information access
- display advertising
- search engine
- long tail
- sponsored search
- information retrieval systems
- interface design
- emerging technologies
- website
- user perceptions
- advertising campaigns