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Tailoring click models to user goals.

Fan GuoLei LiChristos Faloutsos
Published in: WSCD@WSDM (2009)
Keyphrases
  • user goals
  • click models
  • user behavior
  • web search
  • search engine
  • user preferences
  • sponsored search
  • evaluation metrics
  • user clicks
  • web search engines
  • syntactic features
  • dependency relations
  • feature space