Misuse, play, and disuse: Technical and professional communication's role in understanding and supporting website owners' engagement with Google Analytics.
Emily January PetersenBreeanne Matheson MartinPublished in: IPCC (2015)
Keyphrases
- website
- web pages
- everyday lives
- business intelligence
- social media
- strategic decisions
- case study
- search engine
- visual analytics
- web design
- data management
- learning environment
- user engagement
- learning analytics
- game playing
- internet marketing
- social aspects
- technical systems
- game mechanics
- human cognition
- countermeasures
- communication networks
- web content
- data warehouse