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Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data.
Jisun An
Haewoon Kwak
Soon-Gyo Jung
Joni Salminen
Bernard J. Jansen
Published in:
Soc. Netw. Anal. Min. (2018)
Keyphrases
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data analysis
end users
databases
data sources
knowledge discovery
historical data
data structure
domain experts
data mining applications
data mining