Where to Invest in Information Systems: A CRM Case Study.
Glenn R. CookTom HouselPublished in: HICSS (2005)
Keyphrases
- information systems
- case study
- information technology
- relationship management
- customer relationship management
- cost effective
- knowledge management
- health care
- real time
- lessons learned
- software development
- computer systems
- business process
- information security
- databases
- database
- similarity measure
- decision makers
- design process
- decision trees
- data mining
- neural network
- data mining applications
- public health