Optimizing Smartphone App Usage Prediction: A Click-Through Rate Ranking Approach.

Yuqi Zhang Meiying Kang Xiucheng Li Yu Qiu Zhijun Li

Published in: KDD (2024)

Keyphrases

mobile applications
click through rate
click prediction
user behavior
web search
learning to rank
ranking algorithm
ranking functions
mobile devices
link analysis
daily life
user feedback
online advertising
implicit feedback
contextual advertising