Identifying Key Users for Targeted Marketing by Mining Online Social Network.
Yu ZhangZhaoqing WangChaolun XiaPublished in: AINA Workshops (2010)
Keyphrases
- online social networks
- online social networking
- user activity
- social relations
- social media
- social networks
- social ties
- viral marketing
- social networking sites
- online social media
- online social
- text mining
- recommender systems
- community formation
- web logs
- web mining
- micro blog
- end users
- micro blogging
- social graph
- location based social networks
- sina weibo
- influence propagation
- pattern mining
- social network analysis
- user behavior
- social relationships
- online communities
- social networking
- network structure
- user interaction
- collaborative filtering
- social graphs
- social influence
- user generated content