Research on the influencing factors of the switching behavior of Chinese social media users: QQ transfer to WeChat.
Cong YinYujing ZhouPeiyu HeMeng TuPublished in: Libr. Hi Tech (2023)
Keyphrases
- social media
- influencing factors
- social media data
- sina weibo
- user participation
- social networks
- instant messaging
- social media platforms
- user generated content
- social behavior
- social media sites
- social context
- social networking sites
- user interface
- online social media
- online communities
- online social
- end users
- user activity
- website
- recommender systems
- online forums
- behavior analysis
- user generated
- social networking
- collaborative filtering
- information retrieval
- collective behavior
- user interaction
- text classification