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Inventory Allocation for Online Graphical Display Advertising
Jian Yang
Erik Vee
Sergei Vassilvitskii
John A. Tomlin
Jayavel Shanmugasundaram
Tasos Anastasakos
Oliver Kennedy
Published in:
CoRR (2010)
Keyphrases
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display advertising
online advertising
advertising campaigns
budget constraints
online learning
search advertising
contextual advertising
supply chain
user experience
multi item
digital libraries
resource allocation
dynamic pricing