Joint Auction in the Online Advertising Market.
Zhen ZhangWeian LiYahui LeiBingzhe WangZhicheng ZhangQi QiQiang LiuXingxing WangPublished in: KDD (2024)
Keyphrases
- online advertising
- behavioral targeting
- display advertising
- bidding strategies
- budget constraints
- user behavior
- sponsored search
- electronic markets
- sponsored search auctions
- group buying
- search advertising
- electronic marketplaces
- long tail
- advertising campaigns
- pricing mechanism
- combinatorial auctions
- double auction
- online auctions
- user experience
- stock market
- mechanism design
- supply chain management
- internet advertising
- user preferences