Splitting the Web Analytics Atom: From Page Metrics and KPIs to Sub-Page Metrics and KPIs.

Ilan Kirsh Mike Joy

Published in: WIMS (2020)

Keyphrases

key performance indicators
business models
website
web pages
business intelligence
case study
business processes
intranet search
process oriented
cloud computing
electronic commerce
life cycle
web mining
data analysis
web graph
data mining
information retrieval
business requirements
databases