Using Online Social Networks to Globalize and Popularize Product Brands in Different Cultural Areas: A Relational Network Model.
Christina Ling-hsing ChangSheng WuPublished in: J. Glob. Inf. Manag. (2021)
Keyphrases
- network model
- online social networks
- social networks
- viral marketing
- social context
- social networking
- neural network
- social relationships
- social relations
- network structure
- immune algorithm
- social media
- cross cultural
- brand image
- network properties
- online social
- social graph
- social networking sites
- online social networking
- gene regulatory networks
- social ties
- relational learning
- malicious activities