Factors influencing the use of social media by SMEs and its performance outcomes.
Sulaiman AininFarzana ParveenSedigheh MoghavvemiNoor Ismawati JaafarNor Liyana Mohd ShuibPublished in: Ind. Manag. Data Syst. (2015)
Keyphrases
- factors influencing
- social media
- factors affecting
- social networks
- social networking
- small and medium sized enterprises
- data sets
- knowledge management
- grounded theory
- small and medium enterprises
- social interaction
- social media data
- website
- social media platforms
- online social networks
- social context
- big data
- electronic commerce
- supply chain
- neural network