Optimizing Viral Marketing for Demand Response.

Kundan Kandhway Depak Sudarsanam Arunchandar Vasan Venkatesh Sarangan

Published in: COMSNETS (2019)

Keyphrases

viral marketing
influence maximization
social networks
online social networks
information diffusion
diffusion models
social influence
greedy algorithm
social media
social relationships
diffusion model
image processing
np hard
random walk