That's news to me: the influence of perceived gratifications and personal experience on news sharing in social media.
Long MaChei Sian LeeDion Hoe-Lian GohPublished in: JCDL (2011)
Keyphrases
- social media
- personal experience
- user generated content
- social networks
- news articles
- real world events
- online news
- brand image
- neural network
- information diffusion
- social networking
- online social networks
- keywords
- personal experiences
- hot topics
- viral marketing
- news events
- social media platforms
- social media content
- financial news
- information retrieval