The Influence of Service Quality on Customer Retention: A Systematic Review in the Higher Education.
Aisha AlshamsiMuhammad AlshuridehBarween Al KurdiSaid A. SalloumPublished in: AISI (2020)
Keyphrases
- higher education
- customer satisfaction
- service quality
- customer retention
- systematic review
- online shopping
- empirical studies
- service providers
- electronic commerce
- user satisfaction
- distance learning
- internet shopping
- online learning
- e learning
- mobile learning
- learning in higher education
- blended learning
- competitive advantage
- open university
- information systems
- marketing strategies
- call center
- corporate training
- tertiary education
- information quality
- quality of service
- factors influencing
- mobile devices
- vocational education
- web services
- real time