Building Competitive Advantage via CRM Based on Data Warehouse and Data Mining.
Jiejun HuangWei CuiYanbin YuanPublished in: ICEIS (2) (2006)
Keyphrases
- data warehouse
- customer relationship management
- competitive advantage
- data mining
- data warehousing
- data mining applications
- data mining systems
- business intelligence
- decision support
- business processes
- decision support system
- knowledge management
- data management
- data integration
- data warehouse design
- data mining techniques
- business information
- online analytical processing
- data sources
- data analysis
- data mining technology
- data cube
- service quality
- knowledge discovery
- olap queries
- on line analytical processing
- multidimensional data
- external data sources
- star schema
- competitive environment
- multidimensional analysis
- data mining algorithms
- databases
- business applications
- materialized views
- business process
- data marts
- real time
- market competition
- databases and data warehouses
- multidimensional data model
- real world
- machine learning
- association rules
- enterprise data
- data sets
- information systems
- data model
- query execution