Managing Privacy in B2B Marketing: A Systematic Literature Review.
Sally Rao HillGraciela Corral de ZubielquiPublished in: J. Comput. Inf. Syst. (2023)
Keyphrases
- literature review
- privacy preserving
- fuzzy theory
- case study
- personal information
- customer relationship management
- private information
- data mining
- security issues
- decision making
- electronic commerce
- social media
- website
- information systems development
- differential privacy
- public libraries
- sensitive information
- statistical databases
- privacy protection
- design science
- marketing strategies
- current issues
- real world
- consumer behavior